Monetization
“Data is the new oil.”
Raw data is not useful. To provide value, data must be refined. To monetize value, data infrastructure must be properly tailored to your business model. We have helped companies build “customer data platforms” to strengthen their retention of existing customers. These platforms also drive performance intelligence and market insights. RM works with you to build the data-based decision framework needed to monetize data.
A global retail brand had valuable, albeit scattered, customer data. They wanted to use it to drive business decisions.
Situation:
Consolidate disparate customer data into a centralized data warehouse (“Customer Data Platform”). Refine the raw data into usable insights.
Task:
Build data pipelines that integrate customer data sources into a data warehouse. Clean and standardize data into actionable reporting.
Action:
All customer data lives in one place and can be used for AI-driven performance marketing and data visualization.
